Delicious becomes News Australia's national food pillar

News Australia today announced that its premium food brand delicious. will become the dedicated national food pillar for the company’s State & Community mastheads, including the Herald Sun, The Daily Telegraph, The Courier-Mail and The Advertiser, from October 19, 2026.

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Under the new model, digital content from delicious.com.au will move into a unified national lifestyle experience across the masthead websites and apps.

The integration significantly expands the brand’s footprint and strengthens the mastheads’ content proposition, adding a distinctive, high-frequency food destination alongside established national pillars such as health, business, education, sport, entertainment and opinion. It brings trusted recipes, food and dining news and food-led travel content directly into the digital platforms audiences already rely on.

Herald Sun Editor, Sam Weir, said: “Bringing delicious. directly into our digital network gives readers practical, inspiring food content in the environments they visit frequently. Daily recipes offer a great reason to return, while the overall package adds utility and discovery, complementing news and sitting naturally alongside sport, puzzles and our wider lifestyle selection.”

The new digital food pillar enhances the brand’s existing ecosystem, which includes delicious. content published weekly in the State & Community mastheads and Saturday magazines, the quarterly gloss lift-out, newsstand cookbooks, social channels, newsletters and signature tentpole events such as the delicious. Produce Awards and delicious.100.

delicious. Content Director, Krysia Bonkowski, said: “Having our content embedded into the masthead websites and apps helps us reach a much broader audience without losing what makes the brand distinctive. The voice our audience knows and loves remains unchanged, as do our existing touchpoints across social, print and newsletters, while our digital content becomes easier to discover each day.”

By combining the editorial authority of delicious. with the scale and frequency of News Australia’s State & Community network, the model creates a stronger platform for commercial partners. Digitally, the integrated offering will reach 9 million people per month, connecting with 41 per cent of all Australian main grocery buyers*. Advertisers gain new opportunities to align food campaigns with complementary lifestyle content.

Managing Director and Publisher, State & Communities, Nicholas Gray, said: “As the national food pillar across our State & Community mastheads, delicious. combines the strength of a trusted premium brand with the reach of our network. For our commercial clients, it creates a more scalable way to connect with main grocery buyers and lifestyle audiences.”

Source: * Roy Morgan iris 12 months ending June 2026. Based on NCA Metro, Regional networks and The Weekly Times.